Hurricane Chris was discovered when producer Michael “Mr. ColliPark” Crooms heard the song in Atlanta. “A Bay Bay” is a tribute of sorts to DJ Hollywood Bay Bay, who plays at a club in Shreveport. When he’d arrive, the crowd would scream “Hey Bay Bay,” and the chant evolved into a catchphrase that indicated approval with or enthusiasm for just about anything.

Chris circulated his song on his own mixtapes; when he heard it, Mr. ColliPark contacted the J Records imprint Polo Grounds Music, which signed Chris this year. Mr. ColliPark, producer behind recent work from the Ying Yang Twins and Bubba Sparxxx, will produce Chris’s debut album, 51/50, due later this year.

Chris’s music is representative of Shreveport’s “ratchet music,” a regional style popular in his hometown. Some have compared the underdeveloped potential of ratchet to crunk in Atlanta or bass in Miami. If so, Hurricane Chris could just be the eye of a bigger storm.

T.I., Ne-Yo and Mr. ColliPark each earned Songwriter of the Year titles, “Check On It” secured Song of the Year honors for co-writers Slim Thug and Sean Garrett, and a special presentation officially recognized legendary MC Joseph “Rev Run” Simmons of Run DMC as the newest BMI Icon.

Song List: BMI Award Winners

The night’s other big winners included Pharrell Williams, who earned the Producer of the Year title; EMI Music Publishing, named Urban Publisher of the Year; and T-Pain’s “I’m N Luv (Wit A Stripper),” which nabbed the BMI Urban Ringtone Award. Executives from music trade magazine Billboard were also on hand to give out No. 1 Awards to the BMI songs that reached the top spot on its urban music charts.

T.I., Ne-Yo and Mr. ColliPark each composed four songs on BMI’s most-performed list, and all three of the hitmakers acquired their first BMI Songwriter of the Year crowns. T.I. co-wrote hits “My Love” and “What You Know,” along with Lil' C’s “Shoulder Lean” and Nelly’s “Grillz”; Ne-Yo co-penned Beyoncé’s “Irreplaceable” and his own “Sexy Love,” “So Sick” and “When You’re Mad”; and Mr. ColliPark co-wrote the Ying Yang Twins’ “Badd,” Diddy’s “Come to Me,” Bubba Sparxxx’s “Ms. New Booty” and David Banner’s “Play.”

Slim Thug and Sean Garrett’s “Check On It” earned Song of the Year. Published by Publisher of the Year EMI-Blackwood Music, Inc., “Check On It” was recorded by Beyoncé and featured the vocal stylings of co-writer Slim Thug.

As one third of Run-DMC, Rev Run helped change the sound of rap by simultaneously being more street and rock & roll than his contemporaries. From the boom-box classic single “Sucker MCs” (1983) to their standard-setting discs Run-DMC, King of Rock, Raising Hell and Tougher Than Leather, Run-DMC defined a new level of cool for the world. Dressed in their trademark black hats and outfits to match, Run-DMC stayed at the top of the pop charts for most of the ’80s and knocked open the doors to commercial freedom for the rap generation. A multi-media star — he stars in his own television show, Run’s House — Rev Run continues to create music, having just released his CD Distortion on the Russell Simmons Music Group (RSMG).

Pharrell Williams earned his third BMI Producer of the Year title for logging the most producer credits on charting songs. The BMI Top Urban Producers list also included Rodney Jerkins, Polow Da Don, Jazze Pha, Kanye West, will.i.am, Lil Jon, Sean Garrett and T-Pain.

EMI Music Publishing was named BMI Urban Publisher of the Year by scoring the highest percentage of copyright ownership in award songs. The publishing giant’s hits included chart toppers “Irreplaceable,” “Déjà Vu,” “Money Maker,” “Snap Yo Fingers” and more.

“I’m N Luv (Wit A Stripper),” co-written and performed by BMI Top Urban Producer T-Pain and Mike Jones and published by Warner-Tamerlane Publishing Corp. and Zomba Songs, received the BMI Urban Ringtone Award for tallying the most downloads during the award period.

In addition to the BMI performance awards, Billboard recognized the BMI-affiliated writers whose songs reached No. 1 on the R&B/Hip-Hop Songs, Hot Rap Tracks, Hot R&B/Hip-Hop Airplay and Hot 100 charts during the past year.

S O S
Evan Bogart
Edward Cobb
Jonathan "JR" Rotem
Embassy Music Corporation
Here's Lookin' At You Kidd Music
Jonathan Rotem Music
Reach Global Songs
Southside Independent Music Publishing LLC
Rihanna
SRP/Def Jam/IDJMG

SAVIN' ME
Daniel Adair (SOCAN)
Chad Kroeger (SOCAN)
Mike Kroeger (SOCAN)
Ryan Peake (SOCAN)
Warner-Tamerlane Publishing Corp.
Nickelback
Roadrunner/IDJMG Records

SHAKE IT OFF
Mariah Carey
Rye Songs
Songs of Universal, Inc.
Mariah Carey
Island Records

SHE SAYS
Howie Day
HKD Music
Howie Day
Epic Records

SO SICK
Ne-Yo
Super Sayin' Publishing
Zomba Songs
Ne-Yo
Def Jam/IDJMG

SOUL SURVIVOR
Young Jeezy
EMI-Blackwood Music, Inc.
Young Jeezy Music
Young Jeezy featuring Akon
Corporate Thugs/Def Jam Records

STICKWITU
Franne Golde
Kasia Livingston
Robert Palmer
Franne Gee Music
Myia’s Koala Bear Music Publishing
Notting Hill Music, Inc.
Parchi Music
Sony/ATV Songs LLC
Pussycat Dolls
A & M Records

SUGAR (GIMME SOME)
David Byrne
Trick Daddy
First and Gold Publishing
Warner-Tamerlane Publishing Corp.
Trick Daddy featuring Ludacris & Cee-Lo
Slip-N-Slide/Atlantic

SUGAR, WE'RE GOIN' DOWN
Andrew Hurley
Patrick Stump
Joe Trohman
Pete Wentz
Chicago X Softcore Songs
Sony/ATV Songs LLC
Fall Out Boy
IDJMG/Fueled By Ramen/Island

TALK
Karl Bartos (GEMA)
Warner-Tamerlane Publishing Corp.
Coldplay
Capitol Music Group

UNFAITHFUL
Ne-Yo
Super Sayin' Publishing
Zomba Songs
Rihanna
SRP/Def Jam/IDJMG

UNWRITTEN
Natasha Bedingfield (PRS)
Danielle Brisebois
EMI-Blackwood Music, Inc.
Gator Baby
Natasha Bedingfield
Epic Records

WALK AWAY
Kara DioGuardi
K'Stuff Publishing
Kelly Clarkson
RCA/RMG

WHAT HURTS THE MOST
Jeffrey Steele
Gottahaveable Music
Songs of Windswept Pacific
Rascal Flatts
Lyric Street

WHEN THE STARS GO BLUE
Ryan Adams
Barland Music
Tim McGraw
Curb Records

WHERE'D YOU GO
Mike Shinoda
Kenji Kobayashi Music
Zomba Songs
Fort Minor featuring Holly Brook & Jonah Matranga
Machine Shop/WB

YOU AND ME (2nd Award)
Jude Cole
Jason Wade
Dimensional Songs of the Knoll
G-Chills Music
Jude Cole Music
Warner-Tamerlane Publishing Corp.
Lifehouse
Geffen Records

YOU 'RE BEAUTIFUL
James Blunt (PRS)
Amanda Ghost (PRS)
Sacha Skarbek
David Platz Music, Inc.
EMI-Blackwood Music, Inc.
Universal-Songs of PolyGram International, Inc.
James Blunt
Atlantic Records

YOUR BODY
Bigg D
Marcus "Pleasure" Cooper
Jim Jonsin
Corey "Slick' Em" Mathis
Diamond "Baby Blue" Smith
Joseph "Blue" Smith
Spectacular Smith
Black Boy Hatchet Music
EMI-Blackwood Music, Inc.
Warner-Tamerlane Publishing Corp.
Pretty Ricky
Atlantic Records

With a Southern pride that exudes from his every pore, Bubba has made rap music his own by writing personal stories of rural life in a way that even the most urban city-slicker can relate.

Bubba grew up in LaGrange, Georgia, which is 65 miles southwest of Atlanta. His closest neighbor was more than half a mile away, but that person was the one who turned Bubba on to rap music.

"He was a black kid and his cousin was sending him mix tapes from New York," the rapper reports. It was the inspiration he needed.

Bubba started writing rap lyrics when he was 15 and would participate in rhyme battling in the cafeteria, gym class, and after school. His first foray into rap as a professional was under the name of Lil' Devil with a group called One Card Shi.

After that false start, he changed his name to Bubba Sparxxx and tried again. This time his song, "Dark Days, Bright Nights," received regional airplay and garnered record sales that attracted the attention of Interscope recording exec Jimmy Iovine, who signed the artist.