BMI and Tonos Entertainment Announce Marketing Alliance
BMI and Tonos Entertainment, the online musician/songwriter network, have announced a partnership to discover and promote new talent in the music industry. Tonos.com, which has in excess of 200,000 registered users, will permit BMI’s more than 220,000 songwriters and composers to enjoy substantial discounts on Tonos membership packages, allowing access to an exclusive suite of professional tools and promotional opportunities in the record business as well as film and television projects. In addition, Tonos and BMI executives will work closely to identify and promote promising new songwriters and composers to help speed their career development.
 Babyface, Tonos GM Justin Herz, Carole Bayer Sager, David Foster and BMI's Barbara Cane in the BMI LA office photo: Annamaria DeSanto |
"Our new agreement is a real win-win situation for new talent," said BMI Los Angeles Vice President Barbara Cane. "We’re excited about working with the Tonos creative staff to identify and develop new songwriters and artists," she said. "At the same time, current BMI writers will have access to a marvelous spectrum of collaboration opportunities and professional tools offered by Tonos."
Tonos was founded by longtime BMI songwriters Carole Bayer Sager, David Foster and Kenneth "Babyface" Edmonds. "We have worked with BMI for years on an informal basis in the new talent arena," said Bayer Sager. "Our new alliance gives us a structure for developing an ongoing collaborative process to nurture the careers of promising songwriters and artists by tapping into the resources of both of our organizations. Barbara and the BMI team are the best in the business and we’re excited to be working with them in this new framework."
BMI writers and composers will have exclusive access to Tonos membership packages through the secure eNet section of bmi.com.
Founded in 1939, BMI is an American performing rights organization that represents more than 220,000 songwriters and composers and over 80,000 music publishers in all genres of music. Through its music performance and reciprocal agreements with sister organizations around the world, it grants businesses and media access to its repertoire of approximately 4.5 million songs and compositions.
Tonos Entertainment, Inc. is the only music company leveraging the Internet to serve the music creation and discovery space. Founded by Oscar Award winning songwriter Carole Bayer Sager, 14-time Grammy winner David Foster, and 10-time Grammy winner Kenneth "Babyface" Edmonds, Tonos empowers music makers to make connections and create music with others via an online community comprised of 200,000 members.
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