March 21, 2011 Sports industries consultant Diarmuid Quinn, BMI's Hanna Pantle, retired New York Yankees All-Star outfielder and musician Bernie Williams, and Charles Coplin, NHL EVP Content, gather for a photo before their SXSW 2011 panel on March 17 in Austin. Dubbed “Who’s The Rockstar? Sports as Entertainment and How Music Fits In,” the panel analyzed the mutually beneficial relationship between sports and music. (Photo by Erika Goldring)
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