October 17, 2012 BMI’s Executive Director, Strategy & Business Development, Michael Drexler, spoke on the Digital Hollywood Conference’s “Protecting the Product: Content Rights and Technology Solutions in Media Entertainment: Implementation of Technology Strategies” panel on Wednesday, October 17 at the Ritz Carlton Hotel in Marina del Rey, California. The panel explored the issues surrounding the entertainment and media industry’s ability to produce, manage, and distribute its content to an increasingly larger customer base through a digital rights management perspective, focusing on the importance of content protection. Other panelists included Jukka Alanen, Vice President of Business Development, Arxan; Mike Petrocelli, VP Sales America, Civolution; Christopher Kenneally, Director, Business Development, Copyright Clearance Center; Steve Christian, VP of Marketing, Verimatrix; Michael B. Ayers, Senior Vice President, Business & Legal Affairs and General Counsel, Verance; and moderator Rajan Samtani, SVP, Sales & Bus Development, Peer Media Technologies, Inc.
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